Offline distribution base
Department stores, specialist retail, and B2B relationships preserve brand presence, discovery, and market trust.
OMNICHANNEL DISTRIBUTION & DIGITAL COMMERCE
From product discovery,to repeat demand—one connected operating system.
Homin aligns market analysis, sourcing, localization, channel planning, content, sales operation, customer service, and fulfillment around one commercial objective. Partners work with one accountable team from the first review to sustained growth.
PERFORMANCE, NOT PROMISES
The method behind the numbers matters most.
Sales grew from US$2.4 million in 2021 to US$31.4 million in 2025. The trajectory reflects early investment in digital channels, disciplined marketplace operation, brand content, customer service, and nationwide fulfillment—supported by an established offline distribution base.
US$31.4Mannual sales · 2025
≈13×sales growth · 2021–2025
30+major online marketplaces
KOREA'S RETAIL CENTER HAS SHIFTED
Online is no longer a supporting channel in Korea. It is the market's primary sales axis.
In 2025, online channels accounted for 59.0% of sales across Korea's 26 major retailers. Online sales grew 11.8% year on year, compared with 0.4% offline, with household products among the categories sustaining growth. Homin read this structural shift early. While preserving department-store, specialist-retail, and B2B distribution, we built owned stores, major marketplace operations, content, data, customer service, and fulfillment into one connected sales system before the transition became the market norm.
59.0%of 2025 sales across Korea's 26 major retailers came from online channels · online sales +11.8%, offline +0.4%Ministry of Trade, Industry and Resources · 2025 Annual Major Retailer Sales Trends ↗
Digital channel operation
Owned stores and major marketplaces are managed through channel strategy, merchandising, and performance data.
Content & creator commerce
Editorial content, product education, and selected creator or live formats convert product value into trusted demand.
Data, service & fulfillment
Sales signals connect inventory, customer service, replenishment, campaign planning, and nationwide fulfillment.
HOW WE WORK
From market signal to repeat demand
01→
Read demand
Define the audience, category whitespace, pricing logic, and commercial opportunity.
02→
Build relevance
Localize the assortment, message, visual language, service, and compliance for Korea.
03→
Create conversion
Launch through the right mix of retail, owned stores, marketplaces, content, and selected creator or live formats.
04
Scale precisely
Use real sell-through data to refine content, inventory, channels, and repeat-purchase programs.
CREATOR & INFLUENCER COMMERCE
The right voice,for the right product,at the right market moment.
Within Homin’s broader online sales system, the expertise and customer trust developed with Ji Emma and other leading creator and celebrity partners are connected to the brands they can represent most credibly. Creator commerce then works alongside owned stores, major marketplaces, retail, service, and fulfillment as one coordinated route to growth.
PIONEERING PARTNERSHIP · JI.EM.MA
A representative partnership in Homin’s market-making journey
What we pioneered togetherhelped shapea new market standard.
The collaboration with Ji Emma is a defining example of Homin’s early leadership in Korea’s online premium-kitchenware market. Ji Emma’s discerning curation and first-hand examination of makers, origin, materials, and real use were combined with Homin’s product development, editorial direction, commerce, and fulfillment capabilities. Together, this helped establish a trust-led model for selling kitchenware through social channels. The expertise accumulated through this representative partnership now serves as a key reference for Homin, extending with care to creator collaborations aligned with each brand’s character and audience.
PREMIUM CURATION
A discerning eye and customer trust developed through years of premium kitchen curation.
FIRST-HAND VERIFICATION
Content grounded in direct review of producers, origin, manufacturing, materials, and real use.
CONTENT TO COMMERCE
A considered journey from product understanding to social launch, group-buy and live formats, and repeat purchase.
ATAO KITCHEN · IN DEVELOPMENT
A dedicated kitchen studio for content, education, and commerce.
ATAO Kitchen is being developed inside Homin’s headquarters as a working proof of our model: a place where products are tested, demonstrated, filmed, explained, and launched with creators in an environment designed for premium kitchen brands.
Product testing & demonstrationCreator filming & brand contentLive commerce & partner sessions
Digital market strategy
Audience, price, assortment, platform, and campaign decisions are aligned to a single commercial objective.
Content & commerce
Brand storytelling, product education, digital merchandising, creator partnerships, and live commerce.
Operations & fulfillment
Demand planning, inventory, platform operations, delivery, and customer service close the growth loop.
HOMIN INTERNATIONAL
Build your next stage of growth in Korea.
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